White Stokes Fury-Joshua Contract Row With Ticket Promo Video

Dana White has taken his battle with Eddie Hearn over the Tyson Fury vs. Anthony Joshua superfight to a new level, posting a promotional video on Wednesday morning hyping ticket sales for the December 11 heavyweight showdown in Cardiff.

The UFC chief promoted the fight exactly the way he hypes his own cards, days after telling reporters at the UFC 332 post-fight press conference that he and his team would produce the event, declaring: "I will be there... I'm producing it, I'm promoting it."

Matchroom boss Hearn insists White's involvement would breach his and Joshua's contract, arguing that only approved parties can produce the Netflix-streamed event, and has dismissed White's claims as a bluff. He branded White "completely cooked" earlier this week and is due to meet Zuffa Boxing representatives in Los Angeles on Wednesday — a meeting White says he will not attend, contradicting Hearn's claim that he would be there.

The fight at the Principality Stadium has been a decade in the making and is one of the biggest bouts in British boxing history, but who controls its production remains a public tug of war between two of combat sports' most powerful promoters.